McMeka:”Work Hard, Play Hard” Collection

The McMeka Fall/Winter 2013/14 collection was inspired by the Wiz Khalifah’s video; “Work Hard Play Hard”. Focus is given to a man who is stylish yet hard-working. He understands the essence of great dressing in the business world. He is not just a hard worker but also a great dresser. Pieces from this collection emphasize the bodyline; made to fit and sits comfortably on the body. The collection is well defined of pure essence of male masculinity and intricate a mix of minimalism and class. Tuxedo with one row of button, plaid trousers, detailed coats, intriguingly elegant suits, all these wear create the trademark for this collection with classy yet ostentatious design. The colour palette varies from classical to neutral shades. The fabrics used (Tweed, Wool, Plaid) evoke full and exquisite luxury.

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